How have influencers changed our ways to travel?
It is no coincidence that Bryan Yambao of Bryanboy, Aimee Song of Song Of Style, Rumi Neely of Fashion Toast, and Shea Marie of Peace Love Shea, four of the most recognized personalities on the blogosphere, traveled to Morocco the same year… This and all other hot destinations among bloggers, celebrities and influencers, are the product of a carefully planned advertising campaign in which, if it causes you the slightest desire to visit the place in question, it is a sign that they are doing their jobs well.
Today, there is no better way to capture the attention of the young market than through those people, whom they admire for their lifestyles; people with whom they are able to identify with, far from feel starstrucked like it would happen with a celebrity.
As a great example we have Morocco, a city in North Africa whose tourism — made up of people over 55 years old — had a moderate growth of between 2% and 5% annually, but after making an agreement with famous bloggers and taking them even more than once a year, young tourism grew up to 13% in one year.
Traveling has become an essential part of the life of any influencer, and this not only brings benefits for the airlines, hotels and touristic places of each destination. Influencers also get many benefits since, in addition of having the possibility of creating new — and unique — content, they also make themselves known in other parts of the world that, perhaps, they have not yet reached.
A few yeas ago, traveling was about taking time to relax and forget about the routine. Today, traveling has become the ideal excuse to update our social networks and show the world how much fun we’re having (even if it isn’t true).
Originally published on Elle.mx on 2015
